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Voices of the past haunt us now!

Thursday, September 17th, 2009

In terms of saving our heritage ‘uncultured’ folk out there are as ignorant as those who still refuse to recycle. Granted, our past may not be zapping our skin with cancerous cells or bursting our river banks in August but that doesn’t mean that people should still be living for the now at the cost [...]

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Location based services need a boost

Monday, September 14th, 2009

The Year of LBS According to Positioningtechniques Since the early 90s the interest in Location Based Services (LBS) has increased… More and more companies acknowledge that location information can increase the average revenue per user. But has anyone the slightest clue about how to make money from this service? A resounding NO seems to be [...]

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Bologna needs internet Tzar

Saturday, September 12th, 2009

Record numbers of visitors are hitting Bologna’s museums – according to Carlino Bologna. They provide the following stats on 10 popular museums such as Museo del Patrimonio Industriale = 32,730, Museo Civico Archeologico = 103,839, Collezioni Comunali D’Arte = 31,053, Museo Davia Bargellini = 6,442, Museo Medioevale = 27,462 Considering Bologna is not on every [...]

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Thee Da Vinci Guide

Friday, September 11th, 2009

How do you spice up a good old chase around town just like in the Da Vince Code? It wasn’t that long ago that board games made it on the real-life stage ie, where people become the characters and an actual location becomes the board set. A great example of this which was played out [...]

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Dinosaurs in Tourism Offices

Wednesday, September 9th, 2009

Dinosaurs – not the real ones of course but their human ancestors readily thrive in our societies, particularly in places you would never expect. Take the little visit with a respected economic advisor from ASCOM in Bologna yesterday (mention no names as I might have to go back some day!). He quite happily declared that [...]

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Lifestreaming is evil!

Tuesday, September 8th, 2009

Lets face it, I can’t imagine a more horrifying example for the use of Technology. Lifestreaming or life recorder as its also referred to is basically recording EVERY single intimate millisecond of your existence on to a digital file. And it doesn’t stop there. You see, it also means that anyone who crosses your path [...]

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Augmented Reality need GEO partnerships

Tuesday, September 8th, 2009

For a while ‘AR’ was a little confusing to say the least but now I realise it stands for Augmented Reality. This article a few months ago from Thenextweb.com explains it very well indeed. Basically though, its a combination of the vritual world with the real one. In fact, as long ago as last year [...]

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Video ads Vs traditional banners

Monday, September 7th, 2009

An interesting piece on the success rate of video advertising is explained by HotelView.com about the advantages of video guides: In Internet terms, video is considered “rich media” because it provides a sensory-rich experience, delivering information in an entertaining way. Video on the Internet, once requested (by clicking on the “video tour” icon) presents its [...]

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Hotel videos & lousy background music

Sunday, September 6th, 2009

Over the next day or so we will create a ‘Hotel’ category of videos. So far we’ve only tested a few video guides and as we’re organising our Bologna pages we’re more confident than ever that our services will superceed some of the terrible examples shown in TvTrip and Trivop. For example, here is one [...]

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iGuidez video guides new start

Saturday, September 5th, 2009

Well folks we got us a new web site courtesy of Boduweb. The function is pretty much as the same but there’s a few extras thrown in for good measure. Anyway, back to work… we’ve started hitting the hotels around Bologna. Our plan is now to create separate areas on iGuidez where visitors can access [...]