Official stats prove video is King on tablets
According to a TC article, Ooyala, online video content being watched on:
“…tablets are seeing a significantly higher level of engagement in online video viewing, as tablet viewers watch longer than viewers of desktops or mobile devices.”
Considering the technological steps that have brought us down to the tablet size, it’s no wonder we are watching more and more videos on these smaller but highly efficient devices. As telecom companies too, introduce new measures for streaming and quicker speeds, this area is only going to get more exciting.
“While desktops still make up the bulk of total video displays, plays, and number of hours watched, mobile devices, tablets, and connected TV devices are increasingly shaping (and changing) viewer behavior.”
Very true indeed. In the tourism industry more people are taking videos and posting them to the social networks, therefore, it would only seem natural that they are also watching more content on the same devices.
Couples with a growing platform of geo-tagged apps and programs, watching online video content is becoming second nature. Of course, the commercial potential has yet to be explored fully or for that matter, even by businesses themselves. Their uptake is slow to this ever-increasing market, though Apple and Google is making progress to convince business owners that video is king.